e-Book
Neuromarketing in the B-to-B-Sector : Importance, Potential and its Implications for Brand Management
Document Type
Book
Author
Gentner, Friedrich
Publisher
Diplomica Verlag
eISBN
978-3-8428-2282-5
Subject
Social Sciences -- Commerce -- Business; Social Sciences; Business; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior;