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In Journal of Business Research February 2023 156
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Martin, Nathanael S.; VanBergen, Noah; Poehlman, T. Andrew; Adaval, Rashmi; Escalas, Jennifer Edson; Hamby, Anne
Journal of the Association for Consumer Research; Jan2024, Vol. 9 Issue 1, p71-82, 12p
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[AR] Vanbergen, Noah
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