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To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
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Osadchaya, Elena; Marder, Ben; Yule, Jennifer A.; Yau, Amy; Lavertu, Laura; Stylos, Nikolaos; Oliver, Sebastian; Angell, Rob; Regt, Anouk de; Gao, Liyu; Qi, Kang; Zhang, Will Zhiyuan; Zhang, Yiwei; Li, Jiayuan; AlRabiah, Sara
In Business Horizons September-October 2024 67(5):571-581
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In Journal of Business Research November 2022 152:93-105
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[AR] AlRabiah, Sara
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