부산대학교 도서관

ESG (Environment, Social, Governance) is becoming a focal concept in recent business operations worldwide. Understanding how media has covered the ESG issue might suggest meaningful implications for communication professionals. Thus, we conducted a large-scale big-data analysis such as natural language processing and semantic network analysis to examine how news about ESG had been produced in Korea. We used ‘Big Kinds,’ a news big data analysis system operated by the Korea Press Foundation, to collect 55,562 articles from 54 media outlets from January 2019 to August 2022. The results showed that Tae-won Chey, the Chairman of SK Inc., was the most important news source regarding ESG news. Also, the main topics identified through the analysis were environmentally friendly, governance, companies, COVID-19, sustainability, and competitive advantage. Through our study, we suggest that communication professionals should help organizations effectively respond to meet the growing ESG expectations of stakeholders.