e-Article
World Cup Fever to Heat Up Russian Retail: The tournament, which starts June 14, is expected to bring a wave of tourist spending and a halo effect afterward.
Document Type
Article
Author
Source
Subject
*Sports sponsorship
FIFA World Cup
Sports tourism
Language
ISSN
0149-5380
Abstract
The article explores the advantages of the 2018 FIFA World Cup in Russia to the sports clothing industry. The influx of tourists to Moscow and Saint Petersburg is expected to increase. Sporting goods companies have put up stores to meet the demand. The sponsorships of soccer teams by Adidas, Nike and Puma are also featured.