Catalog
| LDR | 00910nam a2200265 c 4500 | ||
| 001 | 0092117963▲ | ||
| 005 | 20180520054950▲ | ||
| 007 | ta▲ | ||
| 008 | 130307s2012 ulkad 000a kor ▲ | ||
| 040 | ▼a221016▲ | ||
| 082 | 0 | 4 | ▼a384.55▼221▲ |
| 090 | ▼a384.55▼b정45ㅂ▲ | ||
| 110 | ▼a정보통신정책연구원▲ | ||
| 245 | 1 | 0 | ▼a방송광고판매 경쟁도입에 따른 중소방송 광고 결합판매 할당기준 마련 =▼xA study on the allocation criteria of advertising bundle for small and medium-sized broadcasters after the introduction of competition into the broadcasting advertising market /▼d정보통신정책연구원 [편]▲ |
| 260 | ▼a서울 :▼b방송통신위원회,▼c2012▲ | ||
| 300 | ▼aⅹⅰⅰⅰ, 77 p. :▼b삽화, 표 ;▼c24 cm▲ | ||
| 440 | 0 | 0 | ▼a방통융합미래전략체계연구.▼p정책 ;▼v2012-02▲ |
| 500 | ▼a연구자: 이재영, 이주영▲ | ||
| 504 | ▼a참고문헌: p. 76-77▲ | ||
| 520 | ▼a요약문 및 Summary 수록▲ | ||
| 536 | ▼a이 보고서는 2012년도 방송통신위원회 방송통신발전기금 방통융합미래전략체계연구사업의 연구결과임▲ | ||
| 653 | ▼a방송사▼a광고시장▼a광고독점▼a미디어렙▼a방송광고균형발전▼aKOBACO▲ | ||
| 700 | 1 | ▼a이재영▲ | |
| 700 | 1 | ▼a이주영▲ | |
| 999 | ▼a오수인▼c오수인▲ |
방송광고판매 경쟁도입에 따른 중소방송 광고 결합판매 할당기준 마련 =A study on the allocation criteria of advertising bundle for small and medium-sized broadcasters after the introduction of competition into the broadcasting advertising market
Document Type
Domestic Book
Title
방송광고판매 경쟁도입에 따른 중소방송 광고 결합판매 할당기준 마련 = A study on the allocation criteria of advertising bundle for small and medium-sized broadcasters after the introduction of competition into the broadcasting advertising market / 정보통신정책연구원 [편]
Corporate Name
Publication
서울 : 방송통신위원회 , 2012
Physical Description
ⅹⅰⅰⅰ, 77 p. : 삽화, 표 ; 24 cm
Series Title
방통융합미래전략체계연구. ; 2012-02
General Note
연구자: 이재영, 이주영
Bibliography Note
참고문헌: p. 76-77
Summary Note
요약문 및 Summary 수록
Call Number
384.55 정45ㅂ
Items
RReservation
AAbsent
VPreservation
CLoan Campus
QRush Cataloging
DDelivery Service
SSMS
PPrint
HHolding Journal DDS
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