Catalog
| LDR | 00952nam a2200313 a 4500 | ||
| 001 | 0092110380▲ | ||
| 005 | 20180519131651▲ | ||
| 008 | 121101s2012 cc a 000 0 chi d▲ | ||
| 020 | ▼a9787300153100▲ | ||
| 040 | ▼a221016▲ | ||
| 041 | 1 | ▼achi▼heng▲ | |
| 082 | 0 | 0 | ▼a658.8▼221▲ |
| 090 | ▼a658.8▼bK87m14중▲ | ||
| 100 | 1 | ▼aKotler, Philip,▼d1931-▲ | |
| 240 | 1 | 0 | ▼aMarketing management▼g14th ed.▼lChinese.▲ |
| 245 | 1 | 0 | ▼a营销管理 /▼c菲利普·科特勒(Philip Kotler), 凯文·莱恩·凯勒(Kevin Lane Keller) [共]著 ; 王 永贵...等译.▲ |
| 260 | ▼a北京 :▼b中国人民大学出版社,▼c2012.▲ | ||
| 300 | ▼a818 p. :▼b揷畵 ;▼c26 cm.▲ | ||
| 490 | 1 | ▼a工商管理经典译丛.▲ | |
| 500 | ▼a据原书第14版译出.▲ | ||
| 520 | ▼a本书介绍了21世纪的市场营销、制定营销战略与营销计划、收集信息和预测需求、营销调研与需求预测、创造长期顾客忠诚、分析消费者市场等内容.▲ | ||
| 650 | 0 | ▼aMarketing▼xManagement.▲ | |
| 650 | 4 | ▼a营销管理.▲ | |
| 700 | 1 | ▼aKeller, Kevin Lane,▼d1956-▲ | |
| 700 | 1 | ▼a왕, 영귀,▼d1973-▲ | |
| 830 | 0 | ▼aGong shang guan li jing dian yi cong.▲ | |
| 900 | 1 | ▼aWang, Yong-gui,▼d1973-▲ | |
| 940 | 0 | ▼aYing xiao guan li.▲ | |
| 999 | ▼c이은해▲ |
营销管理
Document Type
Foreign Book
Title
营销管理 / 菲利普·科特勒(Philip Kotler), 凯文·莱恩·凯勒(Kevin Lane Keller) [共]著 ; 王 永贵...等译.
통일표제
Marketing management 14th ed. Chinese.
Publication
北京 : 中国人民大学出版社 , 2012.
Physical Description
818 p. : 揷畵 ; 26 cm.
Series Title
General Note
据原书第14版译出.
Summary Note
本书介绍了21世纪的市场营销、制定营销战略与营销计划、收集信息和预测需求、营销调研与需求预测、创造长期顾客忠诚、分析消费者市场等内容.
Subject
ISBN
9787300153100
Call Number
658.8 K87m14중
Items
RReservation
AAbsent
VPreservation
CLoan Campus
QRush Cataloging
DDelivery Service
SSMS
PPrint
HHolding Journal DDS
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