Catalog
| LDR | 00000nam a2200000 a | ||
| 001 | 0100487710▲ | ||
| 005 | 20220324133201▲ | ||
| 007 | ta ▲ | ||
| 008 | 201020s2020 cc a 000 0 chi d▲ | ||
| 020 | ▼a9787300278070▲ | ||
| 040 | ▼a221016▼c221016▲ | ||
| 041 | 1 | ▼achi▼heng▲ | |
| 082 | 0 | 4 | ▼a658.8/343▼223▲ |
| 090 | ▼a658.8343▼bK17n5중▲ | ||
| 100 | 1 | ▼aKapferer, Jean-Noël▼0183645▲ | |
| 240 | 1 | 4 | ▼aThe new strategic brand management : advanced insights and strategic thinking.▼s5th ed.▼lChinese.▲ |
| 245 | 1 | 0 | ▼a战略品牌管理 /▼c让 诺埃尔 卡普费雷尔(Jean-Noël Kapferer) 著 ; 何佳讯...等译.▲ |
| 250 | ▼a第5版▲ | ||
| 260 | ▼a北京 :▼b中國人民大學出版社▼c2020▲ | ||
| 300 | ▼a6, 2, 3, 6, 491 p. :▼b揷畵 ;▼c26 cm.▲ | ||
| 490 | 1 | ▼a工商管理经典译丛·市场营销系列▲ | |
| 650 | 0 | ▼aBrand name products▼xManagement..▲ | |
| 653 | ▼a品牌战略▼a企业管理▲ | ||
| 700 | 1 | ▼a하, 가신▼g何佳讯.▲ | |
| 830 | 0 | ▼a工商管理经典译丛·市场营销系列.▲ | |
| 830 | 0 | ▼aBusiness administration classics.▼pMarketing.▲ | |
| 900 | 1 | 1 | ▼aKǎ Pǔ Fèi Léi Ěr, Ràng-Nuò Āi Ěr.▲ |
| 900 | 1 | 1 | ▼a잡보비뢰이, 양-낙애이.▲ |
| 900 | 1 | 1 | ▼aHé, Jiā Xùn.▲ |
| 940 | 0 | ▼aZhàn È Pǐn Pái Guǎn Lǐ.▲ |
战略品牌管理
Document Type
Foreign Book
Title
战略品牌管理 / 让 诺埃尔 卡普费雷尔(Jean-Noël Kapferer) 著 ; 何佳讯...等译.
통일표제
The new strategic brand management : advanced insights and strategic thinking. 5th ed. Chinese.
Edition
第5版
Publication
北京 : 中國人民大學出版社 2020
Physical Description
6, 2, 3, 6, 491 p. : 揷畵 ; 26 cm.
Subject
ISBN
9787300278070
Call Number
658.8343 K17n5중
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