학술논문
Industrial marketing research for an emerging technology: a case study
Document Type
Conference
Author
Source
Conference: 3. international conference on energy use management, West Berlin, F.R. Germany, 26 Oct 1981
Subject
Language
English
Abstract
A general evaluation of fluidized bed, waste-heat recovery equipment (FBWHR) marketability is made. Consideration is given to the technical, economical, and the marketability aspects of the technology. The primary purpose for conducting a marketing research study was to assess industry interest, attitudes, decision-making processes, and performance requirements concerning waste-heat recovery equipment in general and FBWHR technology in particular. The first phase was a search of secondary data to determine those areas of industry with maximum potential for FBWHR. The second and third phases consisted of primary research: a qualitative phase, in which focus group discussions were conducted with energy managers, plant engineers, and financial executives; and a quantitative phase, in which a telephone survey of more than 300 plant engineers was conducted. The telephone survey dealt primarily with industrial acceptance of a fluidized-bed, waste heat boiler, which is a specific FBWHR system configuration. (LEW)