학술논문

Industrial marketing research for an emerging technology: a case study
Document Type
Conference
Author
Source
Conference: 3. international conference on energy use management, West Berlin, F.R. Germany, 26 Oct 1981
Subject
32 ENERGY CONSERVATION, CONSUMPTION, AND UTILIZATION
29 ENERGY PLANNING, POLICY AND ECONOMY FLUIDIZED BED HEAT EXCHANGERS
MARKETING RESEARCH
HEAT RECOVERY EQUIPMENT
ENGINEERS
MANAGEMENT
SURVEYS
WASTE HEAT BOILERS
BOILERS
EQUIPMENT
HEAT EXCHANGERS
PERSONNEL
PROFESSIONAL PERSONNEL 320304* -- Energy Conservation, Consumption, & Utilization-- Industrial & Agricultural Processes-- Waste Heat Recovery & Utilization
290800 -- Energy Planning & Policy-- Heat Utilization-- (1980-)
Language
English
Abstract
A general evaluation of fluidized bed, waste-heat recovery equipment (FBWHR) marketability is made. Consideration is given to the technical, economical, and the marketability aspects of the technology. The primary purpose for conducting a marketing research study was to assess industry interest, attitudes, decision-making processes, and performance requirements concerning waste-heat recovery equipment in general and FBWHR technology in particular. The first phase was a search of secondary data to determine those areas of industry with maximum potential for FBWHR. The second and third phases consisted of primary research: a qualitative phase, in which focus group discussions were conducted with energy managers, plant engineers, and financial executives; and a quantitative phase, in which a telephone survey of more than 300 plant engineers was conducted. The telephone survey dealt primarily with industrial acceptance of a fluidized-bed, waste heat boiler, which is a specific FBWHR system configuration. (LEW)