학술논문
The Impact of English in Russian Advertising
Document Type
Article
Author
Source
Region: Regional Studies of Russia, Eastern Europe, and Central Asia. 1(2):297-314
Subject
Language
English
ISSN
2165-0659
Abstract
This article analyzes the widespread use of English in Russian advertisements. The analysis focuses on identifying individual lexical items which have independent meaning in English, and the resulting interlingual homonymy, which is directly related to the globalization of communication. The article provides a number of examples which demonstrate the spread of English in Russia and the ever-increasing fashion for everything foreign which is so typical of Russian youth.