학술논문
중국 전통문양의 심볼마크 디자인 적용과 표현에 관한 연구 / Application and expression of chinese traditional pattern in the symbol mark design
Document Type
Dissertation/ Thesis
Source
Subject
Language
Korean
Abstract
중국 전통문양은 중국역사 문화전통의 한 가지 예술 표현양식으로서 철학사상, 상징적 관념, 시대특성의 특색과 풍습 및 심미의식 등 다양한 분야에 걸쳐 나타나는 중국의 민속 기호이다. 본 논문은 중국 전통문양의 정리, 분류, 분석, 연구와 결론을 통하여 현대 심볼마크 디자인에서 중국 전통문양의 적용과 표현에 대한 전면적이고 구체적인 분석을 하였다. 정보화시대인 오늘날, 현대 심볼마크 디자인은 우리 일상생활에 깊숙이 자리 잡고 있다. 특히 생산의 각 영역은 물론, 인류의 생활과 예술 활동에서 점점 중요한 역할을 하고 있으며 현대의 빠르게 변화하는 심미적 관념 에서 하나의 활력을 주고 있다. 본 연구는 전통문양의 의미와 양식의 분석, 심볼 마크 디자인의 응용을 통해 '형', '의미', '세(势)', '색' 네 측면에서 전통문양의 현대 디자인적 의미를 분석하였다. 본 연구는 먼저 중국 전통문양 예술 요소를 각각 시기의 역사 변화에 대해 분석하여 중국 현대 심볼마크 디자인의 발전 현황과 현지화 디자인의 현재상을 살펴본다. 또한 민속학, 문헌학, 디자인학, 예술학 등 관련된 학문을 결합한 연구 방법으로 중국 전통 길상 문양의 역사적 맥락과 풍격의 변천, 철학적 의미, 문화적 배경 등에 대해 체계적이고 깊이 연구하였으며, 대표적인 현대 심볼 마크 디자인 적용 사례를 통해 디자인 특징, 효과를 연구하였다. 이를 통해 미래의 디자인의 중국 길상문양의 응용과 적용으로 디자인의 다양성 연구와 응용에 기여 하고자 한다.마지막으로 중국 전통문양은 디자인작품이 독특하게 기업의 특색을 표현하고 기업과 제품의 예술적 분위기를 놀일 수 있으며 소비자의 문화수요를 만족시킬 수 있는 동시에 광범위하게 전통문화를 전파하고 중화민족 정신과 이념을 빛낼 수 있다는 것 제시하였다.
Chinese traditional patterns are one of the artistic expressions of Chinese historical and cultural tradition, and they are a folk symbol of China that appears in various fields such as philosophical ideology, symbolic notions, characteristics of period characteristics, customs and aesthetic consciousness. In this paper, we analyze and analyze the application and expression of Chinese traditional patterns in contemporary symbol mark design through the arrangement, classification, analysis, research and conclusion of Chinese traditional patterns.In today's information age, modern symbol mark design is deeply embedded in our everyday life. In particular, it plays an increasingly important role in human life and artistic activities as well as in each area of production, and gives a boost to the rapidly changing aesthetic notions of modern times. The purpose of this study is to analyze the meaning of contemporary design of traditional patterns in four aspects of 'mold', 'meaning', 'imposing manner', and 'color' . This study first examines the historical changes of Chinese traditional pattern and art elements and examines the development status of Chinese modern symbol mark design and the current image of localization design. In addition, we have systematically and deeply studied the historical context, the transition of the style, the philosophical meaning, and the cultural background of the traditional Chinese lantern pattern by combining the related studies such as folklore, literature, design and arts. Design features, and effects. Through this, we will contribute to the study and application of design diversity through application and application of the Chinese design of future design.Finally, the Chinese traditional design can uniquely express the characteristics of the company, play the artistic atmosphere of enterprises and products, satisfy consumer's cultural demand, spread the traditional culture extensively.
Chinese traditional patterns are one of the artistic expressions of Chinese historical and cultural tradition, and they are a folk symbol of China that appears in various fields such as philosophical ideology, symbolic notions, characteristics of period characteristics, customs and aesthetic consciousness. In this paper, we analyze and analyze the application and expression of Chinese traditional patterns in contemporary symbol mark design through the arrangement, classification, analysis, research and conclusion of Chinese traditional patterns.In today's information age, modern symbol mark design is deeply embedded in our everyday life. In particular, it plays an increasingly important role in human life and artistic activities as well as in each area of production, and gives a boost to the rapidly changing aesthetic notions of modern times. The purpose of this study is to analyze the meaning of contemporary design of traditional patterns in four aspects of 'mold', 'meaning', 'imposing manner', and 'color' . This study first examines the historical changes of Chinese traditional pattern and art elements and examines the development status of Chinese modern symbol mark design and the current image of localization design. In addition, we have systematically and deeply studied the historical context, the transition of the style, the philosophical meaning, and the cultural background of the traditional Chinese lantern pattern by combining the related studies such as folklore, literature, design and arts. Design features, and effects. Through this, we will contribute to the study and application of design diversity through application and application of the Chinese design of future design.Finally, the Chinese traditional design can uniquely express the characteristics of the company, play the artistic atmosphere of enterprises and products, satisfy consumer's cultural demand, spread the traditional culture extensively.