학술논문
중국 제조업체의 한국시장 진출에 관한 연구 : 가전산업을 중심으로 / A Study on the Chinese Manufacturing Enterprises Entering Korean Market [: Focused on the Household Appliances Industry]
Document Type
Dissertation/ Thesis
Author
조양 / Zhao, Yang
Source
Subject
Language
Korean
Abstract
With the development of information technology, the modern technology revolution has a great impact on the world electrical appliance manufacturing industry. And along with continuous development of global economy, the Chinese household electrical appliance enterprises have also accelerated the promotion of globalization strategy. As the third largest home appliance market in Asia the South Korea has big market spaces and development prospects. And because of the proximity to China, South Korea has become an important marketing target for household electrical appliance enterprises. The main content of this paper is through the analysis of the current situation and characteristics of the Korean home appliance market and case studies of Chinese household electrical appliance enterprises entering Korea appliance market to find the problems and expectations of Chinese household appliance business in South Korea. Which is making contributions in providing references for Chinese household electrical appliance enterprises steady development in the Korean market in the future.