학술논문
온라인 쇼핑의 고객만족에 미치는 영향 요인에 관한 연구 : 모바일 쇼핑과 인터넷 쇼핑의 비교 / Analysis of factors influencing customer satisfaction in online shopping ,Comparison of mobile shopping and computer shopping
Document Type
Dissertation/ Thesis
Source
Subject
Language
Korean
Abstract
This study aimed to analyze whether the values such as hedonic shopping value, utilitarian shopping value, ease of use and ubiquity would impact on the shopping customer satisfaction or not when online shopping users shopping through mobile phone or computer, furthermore, analyze the shopping satisfaction between mobile phone shopping and computer shopping groups and the effects to intention of continued using.The results are summarized as follows:When shopping on mobile phone, except that utilitarian shopping value has a negative effect, the rest of values have a positive impact on customer satisfaction. On the contrary, when shopping by computer, all values have a positive influence on customer satisfaction except ubiquity. This study is intended to compare the influence on customer satisfaction between mobile phone shopping and computer shopping under the same factors. As a result, online shopping operators will pertinence service for online guest.