부산대학교 도서관

The purpose of this study is to examine the structural relationships between NEWS application user motivation, user satisfaction, reuse intention. This study suggests hypotheses: user motivation have positive effects on user satisfaction; and user satisfaction has a positive effect on reuse intention. The survey was conducted from the 15th of November to the 26th of November, 2014. The questionnaires were distributed to the respondents internet panel. A total of 300 responses were collected. 277 usable data were used for analysis excluding missing data. The results from this study are as follows: First, it is found that, among constructs of user motivation, ubiquity positively impacts on user satisfaction and entertainment positively impacts on user satisfaction and information factor positively impacts on user satisfaction. but usability and personal relationship factor is not positively influence internal satisfaction; second, it is discovered that, user satisfaction positively impacts on reuse intention. Finally, the authors discuss the managerial and theoretical implications based on the results from this study and the limitations are also mentioned.