학술논문
Newspapers are Dead? A Case Study on Chinese Newspapers’ Public Opinion Guidance in the Context of New Media
Document Type
Article
Author
Source
The Asian Journal for Public Opinion Research, 8(1), pp.22-40 Feb, 2020
Subject
Language
English
ISSN
2288-6168
Abstract
With social media booming, newspapers are facing an enormous challenge, and some have even had to exit the market. Likewise, their role as a main force of public opinion guidance in China has also been challenged. They have lost their vantage ground. The present study conducted a case study on one well-known Chinese online public opinion event. Through analyzing the newspapers’ role played in different public opinion development stages, this study displayed how Chinese newspapers worked together and successfully guided online public opinion in that case. The newspapers’ advantages in guiding public opinion and suggestions as to how newspapers can survive and guide public opinion in the new media era are put forward in the final section.