부산대학교 도서관

Direct marketers should heed a number of guidelines to efficiently maintain their mailing lists. These include establishing a specific objective for list enhancements, ensuring that addresses comply with US Postal Service delivery standards, evaluating the accuracy of names and addresses, checking mailing list addresses against those found in the National Change of Address file and removing duplicates from mailing lists.
10 STEPS EVERY MAILER SHOULD CONSIDER TAKING TO ENHANCE AND CLEAN THEIR LIST A quality list or database is one of your most valuable assets. Enhancing, cleansing and analyzing it [...]