학술논문
Helping franchisees adapt when a system is being acquired: the best way to help franchisees adapt to an acquisition is going to be through strong, effective and consistent communications
Document Type
Periodical
Author
Source
Franchising World. July, 2007, Vol. 39 Issue 7, p49, 4 p.
Subject
Language
English
ISSN
1041-7311
Abstract
The effective management of an acquisition event in the franchising industry demands intense preparation and cautious execution to overcome an emotional shake-up which can accompany this kind of organizational growth. [...]