학술논문
Goodbye Mr Sheen: Labour has long been portrayed as a party that favours surface over substance, rhetoric over rigour. In the wake of the Hutton Inquiry and the Phillis Report, spin seems to have been caught out, and Alastair Campbell's resignation is supposed to herald a new era of openness. But is the 'end of spin' itself a PR exercise--and why have the Tories recruited their own, all-powerful communications boss?
Document Type
Periodical
Author
Source
Marketing Week. Sept 11, 2003, Vol. 26 Issue 37, p22, 4 p.
Subject
Language
English
ISSN
0141-9285
Abstract
Labour is on a desperate mission to shake off the "patty of spin" tag that threatens to hobble it, as the taint of sleaze haunted the Tories in the last […]