학술논문
The distress of Marks & Spencer PLC in 2001: A multidimensional scaling analysis
Document Type
TEXT
Author
Source
Subject
Language
Spanish; Castilian
Abstract
La companía Marks & Spencer, tras un sorprendente período de dificultades, cerró sus tiendas no situadas en el Reino Unido. ¿Qué fue lo que le llevó a tomar tan drásticas medidas? En este trabajo se sitúa la crisis de la compañía en el contexto de los demás grandes almacenes en el Reino Unido y se demuestra que una política de no disminuir la distribución de dividendos, condujo a un pago excesivo de impuestos, y una bajada en la rentabilidad. Todo ello se reflejó en una caída del precio de las acciones. La decisión de cerrar sus tiendas en el extranjero fue un intento de retomar su imagen de empresa de calle mayor. Se usan técnicas de estadística multivariante, especialmente las que visualizan resultados estadísticos en forma de mapas que permiten añadir información cualitativa.
Marks & Spencer PLC, one of the largest retail companies in the UK, went through a difficult period in 2001. Drastic measures were taken to turn the company around. This paper attempts to put the problems of the company within the context of its industry. The methodology used for the study is based on Multidimensional Scaling, a multivariate technique that serves to represent the main features of the data, and brings its most salient aspects to the fore. It was found that Marks & Spencer PLC had been loosing ground with respect to other companies in the same industry. Management action appears to have been related to a loss of confidence on the part of the financial markets.
Marks & Spencer PLC, one of the largest retail companies in the UK, went through a difficult period in 2001. Drastic measures were taken to turn the company around. This paper attempts to put the problems of the company within the context of its industry. The methodology used for the study is based on Multidimensional Scaling, a multivariate technique that serves to represent the main features of the data, and brings its most salient aspects to the fore. It was found that Marks & Spencer PLC had been loosing ground with respect to other companies in the same industry. Management action appears to have been related to a loss of confidence on the part of the financial markets.