부산대학교 도서관

All of the Chinese travel agencies stopped selling their group package tour products for visiting South Korea since March this year due to the placement of the THAAD system by the Korean Government. As a result from the suspension of the group package tours by Chinese travel agencies, the South Korean tourism industry took a direct hit. Taking into consideration such a situation, the South Korean tourism industry has to prepare some countermeasures in order for them to attract various tourists while avoiding focusing on single-country oriented tourism marketing. From the perspective of tourists, it is assumed that it must raise the values and quality levels of spatial tourism resources, and some strategic approaches must be established in order to communicate with the target customers smoothly. Therefore, this study is intended to establish a theoretical frame through a literature review on destination selection attributes, perceived values, satisfaction levels of tourists, and their behavior intentions, to verify the relationship between the destination selection attributes, the perceived values, satisfaction levels of tourists, and their behavior intentions through an empirical survey. It is also necessary to verify whether some perceived values play some significant mediating roles under the relationship between the destination selection attributes, the satisfaction levels of tourists and their behavior intentions. Therefore, through such a process, it is intended to provide the Chinese tourists visiting South Korea with some basic materials required for the operation and management of tourism attractions in South Korea