학술논문

Evaluating service quality in the higher education sector in Iran: an examination of students’ perspective
Document Type
JOURNAL
Source
International Journal of Human Rights in Healthcare, 2017, Vol. 10, Issue 2, pp. 146-155.
Subject
research-article
Research paper
cat-HSC
Health & social care
cat-SOCY
Sociology
cat-VG
Vulnerable groups
cat-IDMG
Inequalities & diverse/minority groups
cat-RES
Race & ethnic studies
cat-MIN
Minorities
cat-MLT
Multiculturalism
cat-RIL
Racial identity
cat-WEO
Work, economy & organizations
Quality
Student
Educational services
SERVQUAL model
Language
English
ISSN
2056-4902
Abstract
Purpose Education is a human right and access to high quality education is key to sustainable socioeconomic development. Improving the quality of higher education institutes is essential for generating the productive human resources. Assessing the quality of higher education from the students’ perspective can be considered a crucial factor in the monitoring of service quality in universities. The purpose of this paper is to evaluate the quality of educational services in a higher education institute, the Kermanshah University of Medical Sciences (KUMS), in the west of Iran. Design/methodology/approach A multistage sampling method was used to select 346 students from the KUMS, who were enrolled in the second semester of the academic year 2015-2016. The SERVQUAL questionnaire was used to gather data on students’ perceptions and their expectations about the quality of educational services. The authors used a statistical significance level of 0.05 to examine the gap between the students’ expectations and their perceptions of service quality in five dimensions, namely tangibles, responsiveness, reliability, empathy and assurance. Findings The results showed that there was a negative service quality gap in all five dimensions. The overall mean score of students’ expectations and their perceptions was 3.19±0.44 and 2.4±0.45, respectively. The score gap between the overall mean score of perceptions and expectations of students was −0.79, which was statistically significant (p Originality/value The study indicated that the quality of educational services provided in the KUMS did not meet students’ expectations in five dimensions of service quality. Thus, it warrants further investigations to determine how to improve the quality of educational services in higher education institutes such as the KUMS.