학술논문
The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events
Document Type
Article
Author
Source
In: Asia Pacific Journal of Marketing and Logistics . (Asia Pacific Journal of Marketing and Logistics, 9 January 2024, 36(1):85-105)
Subject
Language
English
ISSN
17584248
13555855
13555855