학술논문
Customer Lifetime Value in Mobile Games: a Note on Stylized Facts and Statistical Challenges
Document Type
Conference
Author
Source
2021 IEEE Conference on Games (CoG) Games (CoG), 2021 IEEE Conference on. :1-5 Aug, 2021
Subject
Language
ISSN
2325-4289
Abstract
We analyze a series of empirical properties exhibited by customer lifetime value data, including zero-inflation, heavy tails, and the varying behaviour of inter-purchase times and purchase size. Rather than focusing on specific models already established in the literature (e.g., RFM or Pareto/NBD), what is emphasized here are empirical properties of mobile games data which may lead to revisit certain assumptions of existing models.