학술논문

Capitalizing on multiple market opportunities
Document Type
Periodical
Author
Source
IEEE Software IEEE Softw. Software, IEEE. 12(5):84-86 Sep, 1995
Subject
Computing and Processing
Market opportunities
Project management
Recruitment
Law
Costs
Marketing and sales
Investments
Commercialization
Humans
Resource management
Language
ISSN
0740-7459
1937-4194
Abstract
Innovative software developers are often unable to take advantage of the multiple opportunities presented by the commercial application of their technology. Because each market opportunity demands its own resources, most developers are fortunate if they can find a single project. Other markets have to wait while the developer hopes the first venture yields enough profit to fund more.ETX