학술논문
Some strategic aspects of faster new product introduction
Document Type
Conference
Author
Source
Technology Management : the New International Language. :226-229 1991
Subject
Language
Abstract
The author examines some strategic issues of concern to top management in order to make the new product introduction process faster. The issues are in four major areas: technology, market, organization, and vendor relations. It is concluded that by taking appropriate strategic steps in these four areas the process of speeding up new product introduction will be facilitated.ETX