학술논문
Effects of Internet Popular Opinion Leaders (iPOL) Among Internet-Using Men Who Have Sex With Men
Document Type
article
Author
Source
Journal of Medical Internet Research, Vol 15, Iss 2, p e40 (2013)
Subject
Language
English
ISSN
1438-8871
Abstract
BackgroundThe Internet has become a popular venue for facilitating sex networking for men who have sex with men (MSM). ObjectiveThe study aimed to evaluate the effectiveness of Internet popular opinion leaders (iPOL) in disseminating information about the human immunodeficiency virus (HIV), increasing the frequency of HIV testing, and reducing risky behaviors among MSM in Taiwan. MethodsA quasi-experimental study with a nonequivalent control website for comparison was used to estimate the effectiveness of iPOL. A community-level intervention, iPOL, was conducted at the Facebook social networking website and at top1069 as a control. The iPOLs actively disseminated HIV-related information via the platform of Internet opinion leaders and AIDS information center, and discussed and responded to questions or replied to Internet-using MSM. ResultsA total of 369 iPOLs posted 432 articles and 503 replies to others, influencing 959,088 persons on Facebook. A total of 1037 MSM, 552 (53.23%) from an intervention website and 485 (46.76%) from a control website, participated in the follow-up study survey (response rate 96%). At the 6-month follow-up after the intervention was conducted, MSM who visited the intervention website were more likely to receive HIV-related information (25.49% versus 10.47%, P