부산대학교 도서관

Rural revitalization is the focus of the current work in agriculture and rural areas. With the support of various parties, it has achieved good results. However, a part of the problems remains to be addressed. The purpose of this study is to analyze the problems of developing strawberry industry in urban and rural areas, and put forward a new business model. The data were obtained through literature search and interview. The results show that the research target area has the advantages of industrialization, yield and user experience of picking garden. It has the disadvantages of single planting variety, lack of collective management concept and brand, lack of publicity, etc. Furthermore, short videos spread rapidly and widely, the demand for elderly care services continues to grow, the nutritional value of strawberries is high, and the demand for strawberries is widespread were the opportunities. As well as the threat of convenient online shopping, more picking gardens of the same type, and relatively cheap online shopping prices. Therefore, this study puts forward a new business model of 'strawberry plus'.