학술논문

Reaching Hard-to-Reach Communities: Using WhatsApp to Give Conflict-Affected Audiences a Voice
Document Type
Journal Articles
Reports - Research
Author
Emma Heywood (ORCID 0000-0002-6548-6713); Beatrice Ivey (ORCID 0000-0002-2442-3636); Sacha Meuter
Source
International Journal of Social Research Methodology. 2024 27(1):107-121.
Subject
Africa
Language
English
ISSN
1364-5579
1464-5300
Abstract
This article provides an original and timely contribution to current cutting-edge methodological debates by discussing the ongoing need to ensure communities in zones which are inaccessible through war, conflict or disease still have a voice and are not side-lined. As seen during COVID-19, traditional methods of gaining opinions from these communities, such as face-to-face interviews and focus groups, may be restricted and even impossible. Instead, remote methods using WhatsApp provide many additional benefits, providing qualitative and quantitative data (not always simultaneously provided by surveys or interviews), and allowing voice and text messages to be used. This article draws out the generic implications for the methodology using the substantive findings of a study conducted in the Sahel in 2019-20. Whilst also providing 'how to' discussions on this novel approach, the article critically reflects on the advantages and disadvantages of using WhatsApp as it relates to conducting social research in general.