부산대학교 도서관

This study examines the influence of television (TV) watching and paying attention to TV commercials on buying and requesting snacks seen on commercials, and eating snacks while watching TV among children in China. Data from 1,552 participants in the 2004 China Health and Nutrition Survey were analyzed. Results indicate that TV watching and eating snacks while watching TV were related. High TV watchers had higher odds (OR = 1.38) of eating snacks while watching TV than low TV watchers. Paying attention to TV commercials was related to all snacking behaviors. Children who paid attention to commercials had higher odds of requesting snacks seen on TV (OR = 3.39), and higher odds of buying snacks seen on TV (OR = 2.62) than those who did not pay attention. Increased TV watching and children's attention to commercials for snacks may be factors in the growing obesity problem among children in China. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]