학술논문

Winning DeLay's Former Seat.
Document Type
Case Study
Source
Politics (Campaigns & Elections). Feb2009, Vol. 30 Issue 2, p37-39. 3p.
Subject
*UNITED States legislators
*POLITICAL campaigns
Language
ISSN
1945-3191
Abstract
The article describes the case about the political campaign strategy of Pete Olson, a former Navial aviator and Senate staffer, for running in the 22nd Congressional District of Texas. It notes that Olson asked for the opinions of those he trusted, such as Senators Phil Gramm and John Cornyn and Representative Pete Sessions. He also reached out to Chris Homan of Marathon Strategic Communications. The campaign focused on grassroots outreach, such as block walking, attending meetings of civic and political groups, and reaching out to core constituencies.