학술논문

A REVIEW OF PARASOCIAL THEORY APPLICATION TO SOCIAL MEDIA INFLUENCERS: AN EVIDENCE-BASED APPROACH.

Document Type

Article

Author

Source

AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1234-1235, 2p

Subject

Consumer research
Consumer behavior
Consumer attitudes
Internet celebrities
Parasocial relationships

Language

ISSN

10540806

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