학술논문
Strategic social media marketing: An empirical analysis of sequential advertising.
Document Type
Article
Author
Source
Production & Operations Management; Dec2023, Vol. 32 Issue 12, p4005-4020, 16p
Subject
Language
ISSN
10591478
Abstract
Copyright of Production & Operations Management is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)