학술논문

WIRELESS MANDATE MAKES CRUISE SHIPS COMPETITIVE AS MEETING FACILITIES.
Document Type
Article
Author
Source
eWeek. 6/13/2005, Vol. 22 Issue 24, pZ1-Z8. 3p. 2 Color Photographs.
Subject
*INTERNET
*CRUISE ships
*BUSINESS travelers
*CORPORATE retreats
*BUSINESS travel
Language
ISSN
1530-6283
Abstract
The article focuses on wireless Internet access provided by Carnival Cruise Lines Inc. (Carnival) on its cruise ships. Ocean liners are increasingly being selected as the sites for corporate retreats and conventions hosting top managers. These guests are often more interested in surfing the Web than watching the surf. After years of watching its base of business travelers grow, Carnival finally decided it would be nice if guests could check their e-mail while checking out the sunset. The company had been offering wireless Internet access on its ships for a long time but only on a localized basis. Guests had to confine their Web surfing to certain rooms on the ships, while relying on a limited number of ship computers. In 2004, the company resolved to change that with an ambitious project to build a ship where the Internet would be accessible anywhere on the boat, from bow to stern, in all the cabins and on all the decks. Cruise ships can serve as a quick and easy way to add lodging capacity in a city hosting a large convention where all the land-based hotels are booked.