학술논문

The moderating effect of market knowledge on contractual efficacy: evidence from Asian supplier–Western buyer relationships.
Document Type
Article
Source
Asian Business & Management; Sep2023, Vol. 22 Issue 4, p1454-1484, 31p
Subject
BUSINESS-to-business transactions
MARKETING literature
TRANSACTION costs
REGRESSION analysis
THEORY-practice relationship
INDUSTRIAL marketing
Language
ISSN
14724782
Abstract
Copyright of Asian Business & Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)