학술논문

Integrated Model of Brand Trust for Green Marketing.
Document Type
Article
Source
International Journal of Sustainable Development & Planning; Jun2023, Vol. 18 Issue 6, p1823-1831, 9p
Subject
GREEN marketing
MARKETING strategy
CONCEPTUAL models
SCIENTIFIC knowledge
STRUCTURAL equation modeling
Language
ISSN
17437601
Abstract
Copyright of International Journal of Sustainable Development & Planning is the property of International Information & Engineering Technology Association (IIETA) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)