학술논문

Spice talk: An Orientalist register in Nigella Lawson's cooking shows.
Document Type
Article
Source
Journal of Sociolinguistics; Jun2023, Vol. 27 Issue 3, p245-267, 23p
Subject
Lawson, Nigella, 1960-
Indexing
Spices
Spice industry
Orientalism
Consumption (Economics)
Celebrity chefs
Celebrity couples
Food prices
Language
ISSN
13606441
Abstract
This study argues that spice talk, a register that indexes spices as exotic, is one linguistic instantiation of the discourse of Orientalism. I identify the presence of this register from the advent of the Spice Trade to the present, then provide a case study of its use in cooking show programs by British celebrity chef Nigella Lawson, whose Orientalist description of the spices and foods she prepares is a means of indexing physical commodities from the East as "Oriental" and naturalizing the link between spices and the exotic, as well as upholding power imbalances. I maintain that spice talk comprises five thematic features: poetics, sensuality, tourism, otherness, and coloniality. I argue throughout for a situated understanding of spice talk, asserting that contemporary practices of consumption and patterns of taste cannot be divorced from the broader social order or the weight of history. [ABSTRACT FROM AUTHOR]