학술논문

BRAND IMAGE AS MEDIATION EFFECT OF EXPERIENTIAL MARKETING AND DIFFERENTIATION PRODUCT ON THE BUYING DECISION OF TOYOTA CARS.
Document Type
Article
Source
International Journal of Business & Administrative Studies; 2017, Vol. 3 Issue 5, p175-182, 8p
Subject
TOYOTA automobiles
BRAND image
RELATIONSHIP marketing
REGRESSION analysis
AUTOMOBILE industry
AUTOMOBILE sales & prices
Language
ISSN
24150541
Abstract
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