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Sharma, Eesha, ORCID 0000-0002-7787-1803. Department of Marketing, Fowler College of Business, San Diego State University, San Diego, CA, US, esharma@sdsu.edu; Tully, Stephanie M., ORCID 0000-0002-7179-7729. Department of Marketing, Marshall School of Business, University of Southern California, Los Angeles, CA, US, tullyste@marshall.usc.edu; Wang, Xiang, ORCID 0000-0002-0913-3227. Department of Marketing and International Business, Lingnan University, Hong Kong
The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis
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In Journal of Retailing June 2014 90(2):255-274
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[AR] TULLY, STEPHANIE M.
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