학술논문
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To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
Academic Journal
Osadchaya, E.; Marder, B.; Yule, J.A.; Gao, L.; Qi, K.; Zhang, W.Z.; Zhang, Y.; Li, J.; Yau, A.; Lavertu, L.; Stylos, N.; Oliver, S.; Angell, R.; Regt, A.D.; AlRabiah, S.
In: Business Horizons , SPECIAL ISSUE: WRITTEN BY CHATGPT. (Business Horizons, 1 September 2024, 67(5):571-581)
Academic Journal
In: Journal of Clinical Rheumatology . (Journal of Clinical Rheumatology, 1 April 2024, 30(3):110-116)
Periodical
Marder, B.; Yau, A.; Yule, J.; Osadchaya, E.; Angell, R.; Zhang, W. Z.; Oliver, S.; Lavertu, L.; Stylos, N.; Kang, Q.; Gao, L.; AlRabiah, S.; de Regt, A.; Zhang, Y.; Li, J.
Journal of Advertising Research; September 2024, Vol. 64 Issue: 3 p255-283, 29p
Academic Journal
In: Medicine (United States) . (Medicine (United States), 8 March 2024, 103(10):E37424)
Academic Journal
In: Information Technology and People . (Information Technology and People, 2024)
Academic Journal
In: Information Technology and People . (Information Technology and People, 2024)
Academic Journal
In: Journal of Strategic Marketing . (Journal of Strategic Marketing, 2024)
Academic Journal
In: Psychology and Marketing . (Psychology and Marketing, October 2023, 40(10):2016-2028)
Academic Journal
In: Information Technology and People . (Information Technology and People, 8 September 2023, 36(6):2312-2337)
Academic Journal
In: Journal of Retailing . (Journal of Retailing, June 2023, 99(2):265-279)
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[AR] Marder, B.
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