학술논문

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발행년	- (예 : 2010-2015)

전체선택

Empowering Women’s Participation in Malaysia’s Tourism Industry: A Comprehensive Analysis

Book

Zaidi, N.A.; Abdullah, F.A.; Mat Yusoff, N.D.; Mahshar, M.; Raja Daud, R.R.; Radhi, A.

(Studies in Systems, Decision and Control, 2024, 524:805-814)

Scopus Find it@PNU

Galvanizing Digital Marketing Implementation in Small Businesses

Book

Sidek, S.; Hasbolah, H.; Khadri, N.A.M.; Mahshar, M.; Md. Isa Yusuff, Y.Z.; Rosli, M.M.; Abdullah, F.A.

In: Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success - Proceedings of The International Conference on Business and Technology ICBT 2021. (Lecture Notes in Networks and Systems, 2023, 485:201-219)

Scopus Find it@PNU

Online Insurance Purchase Intention and Behaviour among Chinese Working Adults

Book

Hayat, N.; Zainol, N.R.; Mahshar, M.; Abir, T.; Al Mamun, A.; Salameh, A.A.

Scopus Find it@PNU

Participation towards Agro-Entrepreneur among RISDA rubber smallholders in Kelantan

Conference

Rosli, F.; Hamzah, N.M.; Bakar, T.H.S.T.A.; Azizi, T.N.H.B.T.Y.; Young, L.J.; Mahshar, M.

In: IOP Conference Series: Earth and Environmental Science, 3rd Asia Pacific Regional Conference on Food Security, ARCoFS 2021. (IOP Conference Series: Earth and Environmental Science, 17 May 2021, 756(1))

Full Text (IOP Science) Full Text (IOP) Full Text (ProQuest Central) Open Access (EBSCO) Open Access (IOP) Scopus Find it@PNU

An exploration of the key factors affecting consumer buying behaviour of instant food products: A case study of Kota Bharu

Conference

Liew, J.Y.; Zain, N.S.M.; Bakar, T.H.S.T.A.; Hashim, D.S.; Mahshar, M.; Rosli, F.

Full Text (IOP Science) Full Text (IOP) Full Text (ProQuest Central) Open Access (EBSCO) Open Access (IOP) Scopus Find it@PNU

Factors impinging fruit farmers adoption of organic farming practices in Johor, Malaysia

Conference

Abu Bakar, T.H.S.T.; Shukri, N.A.S.M.; Liew, J.Y.; Zakaria, S.; Mahshar, M.; Rosli, F.

Full Text (IOP Science) Full Text (IOP) Full Text (ProQuest Central) Open Access (EBSCO) Open Access (IOP) Scopus Find it@PNU

Travel mobile technology applications and domestic tourist behavior: Analyzing the reliability and validity of instruments

Conference

Hashim, N.A.A.N.; Bakar, N.A.; RuqaimiRemeli, M.; Samengon, H.; Omar, R.N.R.; Nawi, N.M.M.; Razali, N.A.M.; Mahshar, M.

In: IOP Conference Series: Materials Science and Engineering, International Conference on Mechanical, Electronics and Computer Engineering 2020. (IOP Conference Series: Materials Science and Engineering, 30 December 2020, 993(1))

Full Text (IOP Science) Full Text (IOP) Full Text (ProQuest Central) Open Access (EBSCO) Open Access (IOP) Scopus Find it@PNU

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