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발행년	- (예 : 2010-2015)

Anthropomorphism and object attachment

Academic Journal

Wan, Echo Wen ; Chen, Rocky Peng

In Current Opinion in Psychology June 2021 39:88-93

Full Text (ScienceDirect) Web of Science JCR 저널정보 Scopus Find it@PNU

Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters.

Academic Journal

Huang, Lexie Lan; Chen, Rocky Peng; Chan, Kimmy Wa

Journal of the Academy of Marketing Science. Jul2024, Vol. 52 Issue 4, p955-975. 21p.

Web of Science JCR 저널정보 Scopus Find it@PNU

The effect of social exclusion on consumer preference for anthropomorphized brands

Academic Journal

Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric

In Journal of Consumer Psychology January 2017 27(1):23-34

Full Text (Wiley Journals) Full Text (ScienceDirect 종량제) Full Text (Wiley-DB) Web of Science JCR 저널정보 Scopus Find it@PNU

Fast or Slow: How Temporal Work Design Shapes Experienced Passage of Time and Job Performance.

Academic Journal

Zhao, Helen H.; Deng, Hong; Chen, Rocky Peng; Parker, Sharon K.; Zhang, Wei

Academy of Management Journal. Dec2022, Vol. 65 Issue 6, p2014-2033. 20p. 8 Charts.

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Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference.

Academic Journal

WAN, ECHO WEN; CHEN, ROCKY PENG; JIN, LIYIN

Journal of Consumer Research. Apr2017, Vol. 43 Issue 6, p1008-1030. 23p. 5 Color Photographs, 4 Diagrams, 2 Charts.

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When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption.

Academic Journal

Chen, Fangyuan; Chen, Rocky Peng; Yang, Li

Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Apr2020, Vol. 30 Issue 2, p277-295. 19p.

Full Text (Wiley Journals) Full Text (Wiley-DB) Web of Science JCR 저널정보 Scopus Find it@PNU

Hurting or helping? The effect of service agents' workplace ostracism on customer service perceptions

Academic Journal

Wan, Echo Wen; Chan, Kimmy Wa; Chen, Rocky Peng

Journal of the Academy of Marketing Science. November 1, 2016, Vol. 44 Issue 6, p746, 24 p.

EBSCOHost PDF Full Text (ProQuest Central) Full Text (Gale General Onefile) Full Text (Gale Academic Onefile) Web of Science JCR 저널정보 Scopus Find it@PNU

How Consumers in China Perceive Brands In Online and Offline Encounters A Framework For Brand Perception

Academic Journal

Chan, Teri H.; Chen, Rocky Peng; Tse, Caleb H.

JOURNAL OF ADVERTISING RESEARCH; MAR 1 2018, 58 1, p90-p110, 21p.

Web of Science JCR 저널정보 Scopus Find it@PNU

Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games

Academic Journal

Kim, Sara; Chen, Rocky Peng; Zhang, Ke

JOURNAL OF CONSUMER RESEARCH; AUG 2016, 43 2, p282-p302, 21p.

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