부산대학교 도서관

Post-crisis experiential luxury consumption paves the way for the exploration of consumers' reactive role after a catastrophe, as experiences appear to provide positive outcomes for consumers' lives. The longer the COVID-19 pandemic drags on, the more challenging it will be to predict the social, economic, and psychological impacts of luxury consumption; and there remains a continuing need for research that provides up-to-date information on how consumers are willing to consume and display their luxury in the post-pandemic scenario. The feeling of being auto-awesome may require a financial investment beyond what many consumers could afford - considering the economic crises potentiated by the pandemic. [Extracted from the article]