부산대학교 도서관

Interacting with online news is quite unlike the passive reception of news via traditional mass media. By constantly calling for user action, interactive news segments compel greater user involvement and are therefore more likely to be processed consciously rather than automatically and also lead to better encoding of news information. These propositions were investigated in a within-participants experiment by measuring clicking activity, heart-rate and memory as a function of the degree of interactivity embedded in a news segment. Hypotheses derived from enactment paradigm and limited capacity model were tested. Results show that greater the number of interactive features in an online news segment, higher the clicking activity, greater the heart-rate deceleration following the use of an interactive feature, lesser the recall and higher the recognition of story details. Theoretical implications are discussed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]