학술논문
Modèles mathématiques de base pour la diffusion des innovations.
Document Type
Journal
Author
de Palma, A. (3-QEN) AMS Author Profile; Droesbeke, F. (B-ULB) AMS Author Profile; Lefèvre, Cl. (B-ULB) AMS Author Profile; Rosinski, C. (B-VUB) AMS Author Profile
Source
Subject
92 Biology and other natural sciences -- 92A Biology and behavioral sciences
92A15Population dynamics, epidemiology
92A20Sociology
92A15
92A20
Language
English
ISSN
07700512
Abstract
Summary: ``The adoption and diffusion of new ideasor new products by a social system has been studiedextensively for the past twenty years. A great numberof models have been developed to describe the timepattern of the spread of an innovation in such a system.We present in this paper a review of the most importantmodels developed in a marketing purpose. More precisely,we consider the BASS model and some of its extensions. Wewill present in another paper [the authors, ``Les modèlesde diffusion des produits nouveaux avec variables demarketing'', same journal,to appear] generalizations of these models which includemarketing variables.''