부산대학교 도서관

This paper describes the advantages of using computer simulations in the classroom or managerial environment and the major premise and principal components of Export to Win!, a computer simulation used in international marketing seminars. A rationale for using computer simulations argues that they improve the quality of teaching by building decision making skills; foster interpersonal communication; compress time; focus on learning; enhance student/instructor interaction; and integrate learning. A description of Export to Win! begins by presenting the three main objectives of the simulation, which operates on a 5-year time frame: (1) exporting makes good business sense; (2) researching and developing an international marketing plan is important; and (3) discovering proper export management will permit global marketing. Operational dimensions of the program are then explained: Memo--prompts action; Decision Panel--offers further information and asks players to make choices; Information Screen--presents factual and relevant material; Business Brief--presents a current anecdote; Decision--player must act; and Results of Decision--immediate and cumulative feedback. Table I provides the topics covered by World Atlas, a software package that can be used in conjunction with Export to Win!, and addresses are given for the publishers of the two products described. (Contains 3 references.) (ALF)