학술논문
An Assessment of Foreign Language Training for English-speaking Exporters.
Document Type
Journal Articles
Reports - Research
Reports - Research
Author
Source
Subject
Language
English
ISSN
0309-0590
Abstract
A survey of 201 Irish exporting executives, and interviews with 12 who had taken intensive language training, indicated that a high level of foreign language skill is not essential, but some competence is valuable in understanding customer needs in foreign markets. Lower-level staff need training in reading/writing rather than speaking the target languages. (SK)