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Effects of product-program congruity and viewer involvement on memory for televised advertisements

Document Type

Journal

Author

Furnham, A; Gunter, B; Richardson, F

Source

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY; JAN 2002, 32 1, p124-p141, 18p.

Subject

Language

English

ISSN

00219029

Online Access

Full Text (Wiley Journals) Full Text (Wiley-DB) Web of Science JCR 저널정보 Scopus Find it@PNU

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