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Understanding reference-price shoppers: A within- and cross-category analysis

Document Type

Journal

Author

Erdem, T; Mayhew, G; Sun, BH

Source

JOURNAL OF MARKETING RESEARCH; NOV 2001, 38 4, p445-p457, 13p.

Subject

Language

English

ISSN

00222437

Online Access

EBSCOHost PDF Full Text (ProQuest Central) Web of Science JCR 저널정보 Scopus Find it@PNU

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