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Love at first site? A study of website advertising effectiveness

Document Type

Journal

Author

Dahlen, M; Rasch, A; Rosengren, S

Source

JOURNAL OF ADVERTISING RESEARCH; MAR 2003, 43 1, p25-p33, 9p.

Subject

Language

English

ISSN

00218499

Online Access

EBSCOHost PDF Full Text (Gale General Onefile) Full Text (Gale Academic Onefile) Web of Science JCR 저널정보 Scopus Find it@PNU

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