학술논문
La reputación mediática de la Unión Europea en la prensa española (2000-2018)
Document Type
Dissertation/Thesis
Author
Source
TDX (Tesis Doctorals en Xarxa)
Subject
Language
Spanish; Castilian
Abstract
Esta investigación corresponde al campo de la comunicación en el sector de las instituciones públicas. Se estudia la reputación mediática de la Unión Europea (UE) en los principales diarios españoles, ABC, El Mundo, El País, El Periódico de Catalunya y La Vanguardia, en el período 2000-2018. A partir de los preceptos de la agenda setting y de los principios de la reputación mediática, se realiza un análisis de contenido para determinar el nivel de presencia, la favorabilidad y los atributos mediáticos. Ello permite evaluar cómo los medios de comunicación españoles presentan a la UE a los ciudadanos españoles, contribuyendo a la formación de la opinión y percepción pública. Los resultados obtenidos muestran que la UE tuvo una cobertura mediática correcta pero la relevancia de las noticias no fue suficiente para dar visibilidad a la institución. Además, la favorabilidad mediática que presentó la prensa española fue ligeramente negativa durante todo el período de estudio y, en cuanto a los atributos mediáticos, se mostró a la institución vinculada a temas macroeconómicos y de desempeño de políticas internas. En definitiva, la prensa española ofreció una imagen publicada de la Unión Europea que dificultó la creación de una esfera pública europea y un estado de opinión favorable para legitimarse socialmente.
This research corresponds to the field of communication relating to public sector institutions. It studies the reputation of the European Union (EU) as presented in the leading Spanish newspapers, ABC, El Mundo, El País, El Periódico de Catalunya and La Vanguardia, within the period of 2000-2018. Based on the precepts of the Agenda-Setting theory and the principles of media reputation, a content analysis is carried out to determine the nature of presence, favourability and media attributes. This makes it possible to assess how the Spanish media present the EU to Spanish citizens, contributing to the formation of public opinion and perception. The results obtained show that, while the media coverage of the EU wasn’t biased, the relevance of the news gave insufficient visibility to the institution. In addition, the news that the Spanish press focussed on during the time period was slightly negative. In terms of media attributes, the institution was presented as being linked to macroeconomic issues and the implementation of internal policies. In short, the Spanish press offered a published image of the European Union that made it difficult to cast it into the public sphere and to form any favourable public opinion to legitimise the institution at a social level.
This research corresponds to the field of communication relating to public sector institutions. It studies the reputation of the European Union (EU) as presented in the leading Spanish newspapers, ABC, El Mundo, El País, El Periódico de Catalunya and La Vanguardia, within the period of 2000-2018. Based on the precepts of the Agenda-Setting theory and the principles of media reputation, a content analysis is carried out to determine the nature of presence, favourability and media attributes. This makes it possible to assess how the Spanish media present the EU to Spanish citizens, contributing to the formation of public opinion and perception. The results obtained show that, while the media coverage of the EU wasn’t biased, the relevance of the news gave insufficient visibility to the institution. In addition, the news that the Spanish press focussed on during the time period was slightly negative. In terms of media attributes, the institution was presented as being linked to macroeconomic issues and the implementation of internal policies. In short, the Spanish press offered a published image of the European Union that made it difficult to cast it into the public sphere and to form any favourable public opinion to legitimise the institution at a social level.